Wednesday, December 9, 2009
Monday, December 7, 2009
Measuring Social Media Marketing
In working with our various clients at New Marketing Labs, we like to start with measurement as it aligns to goals. We’re always excited that people want to work with us, but we also want to make sure their time isn’t wasted by simply “doing social media.”
To that end, we start with an understanding of our clients’ goals, and work from there into what kinds of measurements we might come up with to help them with their success. I don’t talk about specific clients (as that’s not part of our contract), but I’ll share the general way we’re going about working with clients in 2010, so that you can get a sense of how we’re doing what we do. (My goal is to open conversations about how social media can be used effectively as part of business communications, including marketing and channel development.)
Our 8 Questions
In working with clients, I have eight questions that I like to ask to get a sense of what we might be able to do to improve business:
- How can we fill your sales funnel?
- How can we improve engagement?
- How can we improve exposure and coverage?
- How are we empowering your community to interact?
- How do we grow sales from your community?
- How can we build a voice and a new stage for your ideas?
- How do we bridge your offline experiences with your online presence?
- How are we extending to the mobile environment?
These questions don’t always line up with what our clients are seeking for help, but they always get the conversation going in the direction Read More via http://chrisbrogan.com http://www.chrisbrogan.com/measuring-social-media-marketing/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+chrisbrogandotcom+%28[chrisbrogan.com]%29
